LeBron James invests in luxury retail store dubbed 'Unknwn'

Would you buy clothes, shoes and other goods at a store created by a group of investors including LeBron James? The Miami Heat superstar is partially bankrolling a planned luxury lifestyle concept store called "Unknwn" that's slated to open in Miami this fall.

James' brand took a beating after he jilted the Cleveland Cavaliers and his home-state fans in Ohio last summer on his ESPN special, The Decision. But everybody loves a winner.

With James now three victories away from his first NBA title, the Nike endorser is expanding his business portfolio via a financial stake in a planned retail store owned by Chris Julian and other investors. Details via a media alert Thursday: