Sunday, July 3, 2011

Google+ Challenges in a Facebook World

Google Takes on Facebook With Google-Plus

PHOTO: Google+ lets users share all sorts of content with others, as well as track it in a consolidated stream.

Google may be able to tackle the social networking monopoly Facebook with its newly launched Google+.
Google + is the search giant's most ambitious attempt to break into the social networking realm, currently dominated by Facebook whose users spend 700 billion minutes per month on the site. While this project is not yet complete and accessible only by invitation, it has spurred high expectations and big interest and China has already banned it as of today.
Despite Google's previous failures with products Buzz and Wave, this newest push is being hailed as the first serious competition to Facebook that draws more than 500 million users.
Charlene Li, founder of Altimeter Group, a social-media advisory firm, says Google+'s goal is not to replace Facebook.
"Key thing here is that going against Facebook directly is suicidal," says Li. "Google has found a seamless formula with more structure. It really is the plus part. It is extending Google's communication platforms into a unified sharing platform."
Li points out that Google has turned messaging into sharing and it has recognized that sharing happens within communities and small groups -- with people whom you want to share with. In this sense, Google+ understands that individual contacts in your address book have different contexts and allows you to manage those relationships differently through a simple interface -- drag and drop.
Google+ lets users share all sorts of content...

It seeks to make traditionally risky online sharing more personal, selective and most importantly—private.
In allowing its users to have control over content sharing, Google believes Google + offers its users a more nuanced online sharing that mimics real life. "Online sharing is awkward. Even broken. And we aim to fix it," said Vic Gundotra, Google's Senior Vice President of Engineering of Google + in the company blog.Read more...

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