From  Mitt Romney this month to John McCain in 2008 and John Kerry four years  earlier, presidential candidates have created problems for themselves  by blurting out words that are at once factual but politically  ill-advised.
Voters say they  want straight-talking candidates. But voters also tend to punish  candidates who veer too far off script or who make assertions that,  while true, cause people to cringe and question whether these  politicians are out of touch with those they seek to represent.
Consider Romney who recently confronted a heckler demanding higher taxes on corporations.
"Corporations  are people, my friend," the GOP presidential hopeful and former  Massachusetts governor shot back. "Everything corporations earn  ultimately goes to people."Corporations  are made up of the people who work for them and stockholders who  benefit from their profits. The Supreme Court said as much last year  when it eased restrictions on campaign spending by corporations.
But was it smart for Romney to say, given the nation's mood? Probably not.
Massachusetts  Sen. Kerry, the 2004 Democratic nominee, learned a hard lesson about  reinforcing an existing story line. He opposed money for the war in Iraq  and voted against the legislation when it came up for final  consideration. But he had gone along with an earlier version.
At  one point, he told supporters: "I actually did vote for the $87 billion  before I voted against it." He was trying to explain that he wanted to  ensure troops had the necessary equipment, but at the same time hoped to  convey a message of opposition to the war.More...

 
 
 
 
 
 8/28/2011 03:27:00 AM
8/28/2011 03:27:00 AM
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